5 Basic Techniques to Improve Your Site’s Ranking

5 Basic Techniques to Improve Your Site's Ranking


Few people believe that search engines pick which websites will rank first and which will not. To make a website worthy, people add material or make it as appealing as possible to attract search engines’ attention. However, it doesn’t work that way. Website owners must consider search engine Optimisation (SEO) to generate traffic.

Customers turn to search engines to find solutions to their problems. Google’s powerful and effective algorithms ensure that relevant web pages appear at the top of the search results. According to research, only the top five Google results have the best probability of being clicked by customers. Google can even help you find the most effective services and goods in your area or around the world. If you own an online business, SEO aids in the ranking of your website on Google. Obtaining a higher Google ranking contributes to increasing visitors to your website, which leads to increased sales.

There would be no quick way to succeed on the search engines platform unless you utilize pay-per-click advertising. When it comes to ranking on the first page of Google search results, everyone must go through a procedure that takes time and requires patience. In this article, Let’s go step by step on how to improve SEO ranking through 5 basic techniques.  

SEO aids

Improve Page Loading Speed

The speed with which a page load seriously influences a website’s ranking. Search engines can identify which websites aren’t loading correctly, directly impacting their credibility. Furthermore, it is not just about the search engine; if the website does not run well, visitors may find it exasperating and leave after only viewing a single page, which is terrible for its user experience and SEO. People expect to get immediate answers as quickly as feasible. According to a Google study, page loading speed is critical to users. Google officially confirmed in July 2018 that page speed would be a ranking consideration.

Here are a few auditing tools to help you better understand your website’s speed.

•       pagespeed.web.dev

If your site takes a long time to load, utilize Page Speed Insights to see what can be done fast to speed things up (also check your file sizes, hosting server, NGINX, and other familiar sources of slow speed). Google Page Speed Insights provides detailed and actionable data that allows you to make elementary modifications to enhance the number of customers to your websites.

•       Webpagetest.org

It’s a convenient tool to see how quickly a site loads on different servers in different places (West Coast, East Coast, China, UK, etc.). Similar to PageSpeed, YSlow, and Firebug, it also analyses how rapidly each content renders.

Legend DigiTech also provides SEO audits for your website. Our SEO audit will walk you through the identification of technical SEO concerns, which assists search engines in crawling your website more effectively. So, what keeps you waiting? Approach us, and we’ll have a detailed meeting on making your online business a success.

Improve Page Loading Speed

Publish High-Quality Content 

You must always provide reasons for visitors to return to your website. To do so, you should consistently publish high-quality and new content, with high-quality content referring to all valuable content to the general audience. Content marketing also applies to the number of visitors engaged on your website per visit. Fresh, fascinating, or interesting content on your site will keep visitors on your page longer, increasing dwell time.

The content you’ll be adding should include keywords that are currently trending. What you don’t want to do is keep adding keywords that don’t make sense in the context of the text; you’ll almost certainly be penalized for it. Add keywords with a logical structure that amuse the audience without realizing it. Also, use your keywords in the following sections as well.

  • Use header tags to include your chosen keywords.
  • Make sure the most significant keywords or information are at the top of the page.
  • For search engines, add keywords in the title and meta description.

Over the years, Legend DigiTech has fulfilled the needs and expectations of customers on social media and Content Marketing. Your visitor return is guaranteed when you hire Legend DigiTech for content writing services. Their work on content writing will create a vibrant community and establish an emotional connection between your company and your prospects, which is critical for your long-term success.

Publish High-Quality Content 

Choose The Right Keywords for Content

Keyword selection aims to achieve SEO objectives while also helping your business. The basis of successful search engine optimisation is keyword selection. Why is it necessary to conduct keyword research?

Assume someone wants to purchase shoes for herself online. If you sell shoes, you need to know what terms consumers search for when looking for shoes. You should use the exact phrase for your service whenever possible, but if you don’t, you’ll lose contact with your consumer online. A site visitor may be looking for one thing while you’re talking about something else.

When looking for keywords, you have to consider two things:

•       Volume 

The search volume is the number of persons searching for a specific term or phrase over a given period. Keep in mind that it may be challenging to differentiate your business on the most often searched keyword. That brings us towards second consideration.

•       Competition 

For a company that has recently launched a website, ranking high-traffic keywords may be difficult. To begin, look for keywords with a lot of traffic that are also low in competition. This process is referred to as a “long tail” of SEO.

For example, the term “shoes” will almost certainly have a significant volume of searches and a high level of competitiveness. A long-tail keyword, such as “black leather shoes,” on the other hand, will help you rank quickly if there is no competition.

Choose The Right Keywords For Content

Now you can incorporate those keywords on your website and places like your page titles, meta descriptions, and copy. This can help you improve your search ranking, your article to appear in google featured snippets, and ensure that your company appears in more relevant queries. To search the keywords, use Google keyword planner.  If you want to help launch a custom SEO strategy complete with keyword research, don’t hesitate to contact us today to talk with our SEO strategist.

Optimise Images on the Website

Photos are the second most popular way to be ranked on keywords. It’s critical to use photos to enhance your great content. If you want to stand out and be seen, image optimisation for your website should be a top priority for SEO. Technically, image optimisation is included in the page speed recommendation.

Large photos on the site hamper page loading performance. According to the data, the mobile devices webpage weights 1917.5 KB to load the site page, and if the images are stored more weight than the capacity, the web site’s performance will suffer.

Optimise Images On The Website

Following are the steps you can follow to optimise images on your website for SEO.

Image size: As said above, try not to slow down the site’s performance by using huge photos. Don’t rely exclusively on WordPress plugins to compress your images because most pictures and stock images are large, and a plugin won’t help much with multiple megabytes of images. Compress your image in Photoshop because it does not affect the quality.

The rule of thumb is that the total file size should not be reduced to less than 250 kilobytes. Aside from header pictures, most images don’t need to be extremely large. The image should be between 350 and 750 pixels in size. For website images, we recommend JPEG over PNG or other file formats.

Image ALT Text: Check out the attachment details for the photos you added to your product page to your website on WordPress. For instance, you’ve added the image of the ladies’ shoes. When Google or other search engines examine your website, they won’t see the shoe image; instead, they’ll see the text “image.” This is when the use of alternate text comes into play.

It communicates to the search engines what the image is about on the internet. Every image on your website should include an ALT text. It must use brief phrases to describe the image, such as “women pink shoes with heels.” You can even get more specific in the caption section, such as “Leather Pink Heels for Ladies of All Sizes.” It will tell Google what the picture is about, and when the relevant keyword is typed in, your image will be ranked first.

charming impression of website
When combined, text and photos make a charming impression of a website. Legend DigiTech delivers graphics as part of your overall brand identity solutions. Our design work is solely focused on the customer, and it assists you to stay ahead of the competition by enhancing your SEO.

Boost Outbound Links

Outbound links, also known as external links, lead from your website to another. It is the polar opposite of backlinks. Your website’s online legitimacy is established via outbound links.

Consider the following scenario: a single person living alone in a house who doesn’t talk to anyone in town and has no friends. In today’s world, there is no trustworthiness of a person who lives alone from the rest of society.

In search engines, the same thing happens. Search engines will not deem it credible if your website does not have links to other trustworthy domains. Look out for the following factors on acquiring the outbound links.

Boost Outbound Links

Authentication: Your website’s blog post is the ideal spot to include your external links. Keep in mind that the website you’re linking to must be related to your content, authentic, and well-known on Google. By adding outbound links to pages with high page rank, you can increase the relevance and authority of those pages.

Linking out to high authority relevant websites allow Google to see you rubbing shoulders with highly respected members of your community. Make sure you’re not carrying any broken link as well as it can seriously damage your credibility.

Balance: The second thing you should do is strike a balance between external and internal links. Internal links take a visitor to a different page on your website. You can, for example, provide a link from one article that leads a visitor to another of your articles. That’s an excellent strategy to lower your bounce rate. Now you could be thinking, “Wow!” So that a visitor does not leave my website, I will only use internal links.

They move from one article to the next, and then it’s all yours. Please don’t do it! Google is a clever cookie. Google doesn’t want you to keep all web traffic to yourself. When it sees you have nothing but arrows pointing back at you, it starts to see that as a red flag. Therefore, you’ll want to achieve a solid balance of external links. You can trace all your internal and external links in the google search console.

Internal and external links

Many people assume that creating outbound connections on your website is a waste of effort. However, these links are critical for enhancing your SEO and ensuring that you are in top search rankings. By providing high-quality content and outbound links,

Hope this article has given you some insight on how to improve your SEO ranking. If you choose, Legend DigiTech carries complete responsibility for your website’s SEO ranking and relieve you of the burden. Our SEO strategists use Google Analytics to keep track of all SEO information to develop a more robust SEO plan. To test our service, submit a free quote and receive backlinks campaign.


Milligan, A. (2020). 10 Ways to Improve SEO (That Will Boost Ranking). Retrieved from semrush.com: https://www.semrush.com/blog/improve-seo/

Dean, B. (2021). 17 Ways to Improve SEO Rankings in 2022. Retrieved from backlinko.com: https://backlinko.com/improve-your-seo

Patel, N. (n.d.). Improve Your SEO in 30 Minutes With These Google Analytics Insights. Retrieved from neilpatel.com: https://neilpatel.com/blog/improve-seo/

(n.d.). How to choose keywords. Retrieved from learndigital.withgoogle.com: https://learndigital.withgoogle.com/digitalgarage/

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