DIGITAL MARKETING RESPONSIBILITIES
- Develop a comprehensive social media content calendar for all our companies, ensuring regular posting and alignment with our brand’s voice and values.
- Develop and execute monthly newsletters, including content creation, email campaigns, and distribution to our audience.
- Gather and showcase client testimonials to build trust and credibility within our community.
- Actively monitor social media platforms, respond to comments and messages, and conduct community management to foster positive interactions.
- Analyse social media metrics regularly to assess the effectiveness of campaigns and content, making data-driven adjustments as necessary.
- Implement and manage social media advertising campaigns to increase reach, engagement, and conversions.
- Implement and manage social media advertising campaigns to increase reach, engagement, and conversions whilst nurturing organic growth.
- Generate detailed monthly reports highlighting key performance metrics and trends, providing actionable insights for continuous improvement.
- Conduct in-depth keyword research and analysis to optimise our online content.
- Develop and manage a comprehensive Facebook and pay-per-click (PPC) advertising strategy to maximise ROI and reach.
- Implement and optimise marketing automation tools and processes for lead nurturing and customer retention.
- Explore and implement emerging digital marketing trends and technologies to keep the company at the forefront of the industry.
- Collaborate with cross-functional teams to develop and execute data-driven marketing strategies and initiatives.
- Utilise advanced analytics and tracking tools to provide in-depth reports and insights on campaign performance.
- Develop and oversee influencer marketing campaigns to enhance brand reach and engagement.
- Lead A/B testing and conversion rate optimisation (CRO) efforts to improve website and landing page performance.
- Proven experience in digital marketing, including campaign management, content creation, social media management, and advertising
- Proficiency in digital marketing tools, PPC, and analytics platforms
- Excellent communication and interpersonal skills
- Data-driven mindset with the ability to analyse and interpret metrics
- Highly organised with strong project management skills
- Ability to multitask and work in a fast-paced environment
- Creative thinking and a passion for staying updated on industry trends
- Candidates are encouraged to demonstrate their advanced digital marketing expertise during interviews.
- We are committed to diversity and inclusion and welcome candidates from all backgrounds to apply.